The MPA PROCESS

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We begin our engagement with a Financial Health Review (FHR). During the FHR, the Market Path team will assess all financial aspects of the business paying particular attention to Cash Flow, Budgeting and Reporting. These three areas are critical to understanding immediate opportunities for improvement.

Once the FHR is complete, we will work with you and your team to analyze the balance of your company’s Supply and Demand Streams.  We will work to ensure that selling activity - from prospecting to fulfillment - is optimally organized. After identifying areas for improvement, we will help you to streamline processes, people, and systems in order to most efficiently close sales and deliver products to customers. 

After tackling the sales & fulfillment pipelines, Market Path Associates helps you analyze and improve other functions which drive the health of your business. These areas include, but are not limited to: Administration (IT, Payroll/Benefits), Marketing (ROI, directed spend), Procurement (supply chain, inventory management, vendor payment terms), HR & Personnel (do you have the right people in the right places) and Service Providers (legal, accounting).

 Once we have reached consensus with you regarding key opportunities for improvement, we begin a comprehensive planning phase to refine the company's goals.  

We will focus on the following critical areas:

Financial

-Financial management and forecasting

-Internal and external reporting to key stakeholders

Customers & Vendors

-Improving customer and vendor relationships

-Efficiency of customer life cycle

Operations

-Defining or re-defining needed processes and systems 

-Knowledge management

-Order fulfillment 

Marketing

-Analyzing effectiveness of marketing spend  (historical and future)

-Identifying key strategies for growth

-Corporate development messaging and communications

Administration (HR, IT, Payroll/Benefits) 

-Compliance

-Security

-Value of internal vs. external providers

Service Providers

-External legal and accounting support

-Ensuring value is delivered from service providers

Proper assessment and planning lead to a clear Market Path for executing profitable results.

In the final phase of the engagement, we will focus on achieving agreed-upon deliverables . 

We will create specific, measurable objectives  directly informed by the planning phase. 

In order to successfully implement our project plan, Market Path will work with you and your team to gain buy-in and reach alignment. We accomplish this through various opportunities for discussion and feedback to ensure everyone is motivated to assist in the future success of the organization. 

Further, we will establish one organizational leader as the main point of contact in the execution of the plan. This point person helps to ensure a smooth, timely and efficient roll-out.